Meistermöbel

MeisterMöbel – Where Sustainable Design Meets Digital Elegance

Ein Computermonitor zeigt die Webseite "MeisterMöbel" mit einer Suchleiste und Kategorien wie "Wohnen", "Küche", "Esszimmer", "Schlafen", "Bad", "Kinderzimmer" und "Arbeitszimmer". Darunter sind Vorschaubilder von Möbeln in verschiedenen Wohnbereichen zu sehen.

Objective

As a team, we developed a webshop for a product of our choice. We decided on sustainable luxury furniture. The goal was to create a stylish and user-friendly platform that reflects the high quality of the products.

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Visual Design

The color palette was carefully selected to convey values such as sustainability, quality, and calm. Green represents renewal, grey ensures comfortable readability and adds elegance, while white creates a clean, relaxed atmosphere that supports the site’s modern aesthetic.

Visual Design

Logo Development

The original logo was revised to establish a clearer association with furniture. By integrating a house icon, we preserved the symbolism of sustainability while also reinforcing the connection to living spaces and interior design.

Logo Development

UX/UI Design

The user interface is clearly structured, presenting products in an organized grid layout. On the detail pages, users receive additional information and can add items to the shopping cart easily. The design ensures smooth navigation without visual distractions.

UX/UI Design

Target Audience and Tone

The website is tailored to users who value quality, sustainability, and design. Its calm and understated aesthetic appeals to those willing to invest in premium furniture.

Target Audience and Tone

The website is tailored to users who value quality, sustainability, and design. Its calm and understated aesthetic appeals to those willing to invest in premium furniture.

Target Audience and Tone

The website is tailored to users who value quality, sustainability, and design. Its calm and understated aesthetic appeals to those willing to invest in premium furniture.

Conclusion

MeisterMöbel demonstrates how thoughtful UX/UI design and intentional visual decisions can bring a brand to life—both functionally and aesthetically. The combination of clear structure, harmonious color scheme, and a calm, elegant visual language creates a user experience that builds trust and resonates with the target audience. This project illustrates how design can be effectively used to communicate sustainability and quality.

Impressum